St. Laurent Stock Offering Halted; It’s Too Fashionable
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PARIS — The flotation of shares in French fashion legend Yves Saint Laurent was postponed Thursday after so many would-be investors rushed to buy a stake that the offering was oversubscribed.
The shares offered in Groupe Yves Saint Laurent, the first French fashion house to seek a stock exchange listing, were more than 250 times oversubscribed, broker Francois Dufour-Kervern said.
The issue, representing slightly more than 10% of YSL’s share capital, was rescheduled for Monday.
The offer price of $133 would remain, but investors would be required to place deposits equal to the number of shares requested to prevent speculative bids, Dufour-Kervern said.
“A lot of people have put in for 100 times what they wanted, and there will be a lot of withdrawals next week,” one British analyst predicted.
But Thursday’s enthusiastic reception was a good start for company Chairman Pierre Berge’s decidedly cautious venture on the Bourse, carefully publicized beforehand with full page advertisements in French and international newspapers.
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