Applause Unveils Line of ‘Snow White’ Items

Applause Inc. on Monday unveiled a line of gift merchandise based on this summer’s re-release of the Walt Disney Co. film “Snow White and the Seven Dwarfs.”

The new line includes plush figures, mugs, key chains and other novelty items inspired by the movie.

Applause, a privately held concern based in Woodland Hills, has marketed gift ware based on other Disney movies and on public television’s “Sesame Street.”