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New Business Magazine Aims for ‘Different’ Readers: U.S. News & World Report is launching Fast Company, a magazine aimed at readers whose average age is 45 or under. “Our target audience is business people who are old enough to make a difference, but young enough to be different,” founding editor William Taylor said in a statement. Fast Company was developed by Alan Webber and William Taylor, both veterans of the Harvard Business Review, and aims to look at the people and companies changing American and international business. The Boston-based magazine will be published every two months. The first issue is due out Nov. 6
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