Philip Morris Is Trying to Mask Its True Identity

When I heard that Philip Morris had changed its name to Altria I thought it was such a non-descript word that I would never remember it (“Philip Morris Not Liable, Jury Rules,” Jan. 28).

Then I saw the accompanying logo that is supposed to represent all of the brands of products Philip Morris sells. I was instantly reminded of the scrambled, digitized photos you see on TV when they want to shield the true identity of someone, and I immediately understood. Now when I look at the name Altria and its logo, I will always remember that it is Philip Morris trying to shield its true identity from the public.

Beverly Adler

Newbury Park