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FTC Seeks First Fines for Registry Violations

From Bloomberg News

The Federal Trade Commission is seeking the first fines for breaches of a rule barring pitches to numbers on a federal do-not-call registry, saying a Las Vegas telemarketer made more than 300,000 unwelcome calls.

Braglia Marketing Group, the defendant in a lawsuit filed Monday in Nevada federal court for the FTC by the Justice Department, may face fines of as much as $11,000 per infraction.

U.S. officials filed the suit to enforce a program begun last year that includes more than 60 million phone numbers of people who don’t want unsolicited calls from marketers. If the court were to count each call as a separate violation, Braglia would be liable for $3.3 billion, said FTC spokeswoman Jen Schwartzman.

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