The Times podcast: The AriZona iced-tea 99-cent miracle
AriZona iced tea has managed to keep its big cans of beverage at 99 cents for 30 years, even as inflation has ticked up in the last six months.
(Myung J. Chun / Los Angeles Times)
- Share via
Listen to this episode of The Times:
Since AriZona iced tea launched in 1994, a can of the stuff has cost 99 cents. It’s a business anomaly, yet one that has turned the company into a multibillion-dollar outfit. And the owner vows to keep his iced tea at that price even during the worst inflation the United States has seen in 40 years, which is eating into the company’s revenue.
Today, we get into this odd business ideology.
Host: Gustavo Arellano
Guest: L.A. Times business reporter Sam Dean
More reading:
About The Times
“The Times” is made by columnist Gustavo Arellano, senior producers Denise Guerra, Shannon Lin and Kasia Broussalian and producers David Toledo, Ashlea Brown and Angel Carreras. Our engineer is Mario Diaz. Our editor is Kinsee Morlan. Our executive producers are Jazmín Aguilera and Shani O. Hilton. Our theme song was composed by Andrew Eapen.
About this story
