Kinko’s Inc. Begins $20-Million Ad Campaign
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Kinko’s Inc., the Ventura-based chain of copying centers, has launched a $20-million advertising campaign.
The drive kicked off with a new TV commercial seen in two 30-second spots during Sunday’s Super Bowl broadcast. The surrealistic ad featured 40-foot file-cabinet “skyscrapers” and a wind storm of 2 million sheets of paper.
In addition, Kinko’s is promoting its products in a dozen languages on the World Wide Web. The theme of the campaign is “The New Way to Office.”
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